National Reading Day 2025 - 10 Things To Proofread Now!
National Reading Day falls on 23rd January 2025 here in the UK and its aim is to encourage everyone to read more. As a business owner, you might not have time to read for pleasure as much as you’d like, but proofreading for business should always be an essential part of your business plan! Below are 10 areas of your business that you might want to proofread ahead of 2025 to improve professionalism, credibility and sales.
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10 areas of your business that need to be proofread thoroughly are:
Your website - be sure to read through your homepage, about us page, contact page, testimonials, headers and footers to make sure everything is written and spelled correctly. First impressions are very important.
Your social media bios - LinkedIn, Instagram, Facebook, TikTok… wherever your business has a presence, ensure your bio information is accurate.
Your invoice template - if you send the same invoice to all clients, have you checked that the content on it is 100% correct? Check all the information on your template is spelled correctly as errors look unprofessional and careless.
Your email templates - perhaps you have a set email template for new clients, outreach or even just an out of office - all of these need to be checked for spelling, punctuation and grammar.
Your email signature - don’t forget to double check what you’ve written in your email signature! Check everything is spelled correctly and that all your links work.
Advertising copy - whether it’s Facebook ads, sponsored posts, advertising banners or features in magazines, ensure your advert copy is accurate before you refresh your contracts this year.
Marketing materials - the amount of marketing copy you’ll have will depend on the size of your business, but don’t forget to refresh, update and proofread your email newsletter, social media posts, leaflets, etc.
Your business cards - when did you last look at your own business card? Double check your name, contact details and website info are all up-to-date and written correctly, as this could be a valuable first contact with a new client.
Terms and conditions - boring but necessary, t’s and c’s need checking for accuracy, consistency, spelling and grammar to ensure clarity and, where necessary, legal compliance.
Pitches and proposals - if you regularly pitch the same information or send out business proposals based on a template, then now’s a good moment to re-read them, check for errors and make edits where needed.