12 Things an eLearning Copywriter Can Do
Before going freelance, I spent 12 years as an eLearning copywriter, and in that time I’ve developed meticulous writing and editing skills, a good understanding of instructional design principles, SEO and digital marketing knowledge, plus familiarity with LMS platforms.
Hiring an eLearning copywriter (like me!) ensures the training courses and educational content you create benefits from all these skills. And it’s not just about the course content! Below are 12 things an eLearning copywriter does as part of their role.
An eLearning copywriter is responsible for creating clear, engaging, informative content for an online learning platform or LMS. But they don’t just write training courses. Alongside course content, a freelance eLearning copywriter can:
Develop clear, concise and engaging instructional written content.
Write about complex topics in clear, easy-to-understand language.
Create scripts for videos, interactive modules or voiceovers.
Write sales pages and adverts for online courses.
Develop website content to promote eLearning courses.
Write SEO-optimised blog posts and informative articles related to eLearning content (see mine here!)
Provide clear how-to instructions for learners within the course or platform.
Write quiz questions and course assessments.
Maintain the right tone of voice for the target audience, based on their job role and level of learning.
Write real-life examples and case studies to enhance learning.
Write scenarios to help learners better visualise and relate to their learning.
Work with subject matter experts (SMEs) to ensure accuracy of course content.
Could my freelance eLearning copywriter skills be of use to you? Whether it’s online training courses or supporting articles and educational content, get in touch!
