
10 Words Commonly Used by AI Copywriters
As artificial intelligence tools become increasingly popular, it's getting harder to distinguish between human-written and AI-generated content. However, certain words are frequently used by AI-generated writing that seasoned copywriters tend to avoid. Here are the top 10!

55 Marketing Acronyms You Need to Know
Whether it’s email marketing, social media marketing, SEO or advertising, there are so many acronyms out there that it can be difficult to know what they all mean. Here I explain 55 common marketing acronyms you need to know!

What to Write in Your Email Signature
When put together well, a professional-looking, on-brand email signature helps to build credibility and will point people towards the links you want them to visit. Here are my top tips for how to write an email signature for your business and what it should include!

12 Things an eLearning Copywriter Can Do
Before going freelance, I spent 12 years as an eLearning copywriter. Hiring a freelance eLearning copywriter (like me!) ensures the training courses and educational content you create benefits from much more than just writing skills. Here are 12 things an eLearning copywriter does as part of their role.

National Reading Day 2025 - 10 Things To Proofread Now!
As a business owner, you might not have time to read for pleasure as much as you’d like this National Reading Day, but proofreading for business should always be an essential part of your business plan! Here are 10 areas of your business that you might want to proofread ahead of 2025 to improve professionalism, credibility and sales.

Here’s Why You Need to Hire a Proofreader
Outsourcing your proofreading tasks to a professional proofreader saves you time, enhances your professionalism and costs you less than you think. Why bother spending hours reading through reports and documents when someone else can do it for you? Here are 10 documents a proofreader can check for you today.

Simple Tips for Effective Proofreading
Effective proofreading is all about paying attention, removing distractions and taking it slowly. Here are some simple tips to help you proofread more effectively!

National Read a Book Day - My Top Childhood Memories!
September 6th is National Read a Book Day and who am I to miss an opportunity to do just that? To mark the occasion, I thought I’d think about the books that I grew up with, so here are 10 books that are firmly cemented in my mind from my childhood - did you read any of them yourself?

What to Write on Your Business Instagram Bio
Most customers will search for you on Instagram to check out your business before buying your products or services. Here’s what to write on your small business’ Instagram bio to show off your brand and set you apart from your competitors!

How to Answer the New UCAS Personal Statement Questions
From September 2025, prospective students no longer have to write a 4000 character personal statement as part of their UCAS university application. Instead, there will be 3 new personal statement questions for applicants to answer. Take a look at my advice on how to answer the UCAS 3 questions!