10 Words Commonly Used by AI Copywriters
Just For Fun Louise Petty Just For Fun Louise Petty

10 Words Commonly Used by AI Copywriters

As artificial intelligence tools become increasingly popular, it's getting harder to distinguish between human-written and AI-generated content. However, certain words are frequently used by AI-generated writing that seasoned copywriters tend to avoid. Here are the top 10!

Read More
55 Marketing Acronyms You Need to Know
Top Tips Louise Petty Top Tips Louise Petty

55 Marketing Acronyms You Need to Know

Whether it’s email marketing, social media marketing, SEO or advertising, there are so many acronyms out there that it can be difficult to know what they all mean. Here I explain 55 common marketing acronyms you need to know!

Read More
What to Write in Your Email Signature
How to Write... Louise Petty How to Write... Louise Petty

What to Write in Your Email Signature

When put together well, a professional-looking, on-brand email signature helps to build credibility and will point people towards the links you want them to visit. Here are my top tips for how to write an email signature for your business and what it should include!

Read More
12 Things an eLearning Copywriter Can Do
Top Tips Louise Petty Top Tips Louise Petty

12 Things an eLearning Copywriter Can Do

Before going freelance, I spent 12 years as an eLearning copywriter. Hiring a freelance eLearning copywriter (like me!) ensures the training courses and educational content you create benefits from much more than just writing skills. Here are 12 things an eLearning copywriter does as part of their role.

Read More
National Reading Day 2025 - 10 Things To Proofread Now!
Proofreading Louise Petty Proofreading Louise Petty

National Reading Day 2025 - 10 Things To Proofread Now!

As a business owner, you might not have time to read for pleasure as much as you’d like this National Reading Day, but proofreading for business should always be an essential part of your business plan! Here are 10 areas of your business that you might want to proofread ahead of 2025 to improve professionalism, credibility and sales.

Read More
Here’s Why You Need to Hire a Proofreader
Proofreading Louise Petty Proofreading Louise Petty

Here’s Why You Need to Hire a Proofreader

Outsourcing your proofreading tasks to a professional proofreader saves you time, enhances your professionalism and costs you less than you think. Why bother spending hours reading through reports and documents when someone else can do it for you? Here are 10 documents a proofreader can check for you today.

Read More