3 Things a Copywriter Can Do For You Today
A copywriter is someone who writes and edits words. As a freelance copywriter, I can write words for you or I can take your existing words and polish them until they shine - and this is often the most common reason you’d hire me. Not all copywriting requires a ‘start from scratch’ approach - if you’ve got a list of bullet points or an existing web page, for example, I can quickly transform that content from rags to riches. Alternatively, I can write you a brand new blog post from simply a title - the choice is yours.
Here are three areas where you could use a copywriter today - are any of these in need of improvement on your own website?
1 - A website refresh
When was the last time you took a look at the words on your website? A strong Homepage, About page and Contact section are essential and, if these aren’t written clearly and in a welcoming manner, they can turn your potential clients away. Perhaps your existing content needs updating to be more current, to make the tone more friendly or to appeal to a wider a audience. Maybe you’re not getting the hits you want because your Services section isn’t clear enough or has too much technical jargon. Are there pages on your website you wish you had but never got round to adding? These are all things that a copywriter can help with.
If your Homepage, About section or Services pages need a refresh, a copywriter can help! Get in touch with me about rewording your website here. As an example, a website with five pages that need updating will cost you around £200 using my copywriting and editing services.
2 - Blog content
Does your website have a blog? When did you last update it? if you’re not a natural content writer, then writing blog posts can be hard work, if not a burden, and isn’t seen as a priority. However, did you know that a regularly updated blog page can direct more traffic to your website? Blog articles are not only a great way to get a wide range of SEO keywords onto your site, but they’re also an opportunity to demonstrate your knowledge to clients. Sending your most recent blog posts direct to your email list is an added ‘free marketing’ bonus.
If you don’t have a blog, need help writing one or just need a hand keeping it up to date, then a copywriter can help! Get in touch with me about writing your blog posts here. As an example, a monthly blog post of 600-800 words (the length of this blog post that you’re reading) will cost you around £100 a month using my copywriting service.
3 - Press releases
Has your business recently won an award, achieved a milestone or completed a project? Then why not shout about it in the local media? A well-written press release will enhance your business’s reputation and get your achievements seen by lots more people than just those on your Facebook page. An effective press release only needs to be 300-400 words and include a catchy title, a quote from you and am image of you or your company. Once written, you can send it to journalists at your local newspaper for them to publish - you’ll often find that local online news sites are the best for this, as they’re constantly looking for local stories to share with their readers.
Do you need a press release writing for your business? A copywriter can do that easily and quickly for you! Get in touch with me about writing your press releases here. As an example, a 400 word press release, written based on your bullet points of what you’d like it to contain, will cost you just £49 with my copywriting service.
Did anything catch your attention in this article? Are there any areas of your own company website or blog that I could help with? If so, send me a message today and we can discuss how I can turn your content from average to exceptional!
