10 Words Commonly Used by AI Copywriters
Just For Fun Louise Petty Just For Fun Louise Petty

10 Words Commonly Used by AI Copywriters

As artificial intelligence tools become increasingly popular, it's getting harder to distinguish between human-written and AI-generated content. However, certain words are frequently used by AI-generated writing that seasoned copywriters tend to avoid. Here are the top 10!

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What to Write in Your Email Signature
How to Write... Louise Petty How to Write... Louise Petty

What to Write in Your Email Signature

When put together well, a professional-looking, on-brand email signature helps to build credibility and will point people towards the links you want them to visit. Here are my top tips for how to write an email signature for your business and what it should include!

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12 Things an eLearning Copywriter Can Do
Top Tips Louise Petty Top Tips Louise Petty

12 Things an eLearning Copywriter Can Do

Before going freelance, I spent 12 years as an eLearning copywriter. Hiring a freelance eLearning copywriter (like me!) ensures the training courses and educational content you create benefits from much more than just writing skills. Here are 12 things an eLearning copywriter does as part of their role.

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25 Press Release Ideas: What to Write About!
Top Tips Louise Petty Top Tips Louise Petty

25 Press Release Ideas: What to Write About!

Press releases can be a valuable marketing tool for businesses, as they help get the word out about your organisation and your achievements. Want to write a press release but stuck for what to write about? Here are 25 great press release ideas to get you started!

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