What to Write on Your Business Instagram Bio

If you’re a small business owner, then you’ll know that using social media is important for sales. Most customers will search for you on Instagram to check out your business before buying your products or services, so having a captivating bio is important for when they find your profile. With that in mind, here’s what to write on your small business’ Instagram bio to show off your brand and set you apart from your competitors!

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Your business Instagram bio is the place to show off your company - but character limits and reader attention spans mean it needs to be done quickly, concisely and captivatingly!

Before writing a social media bio, ensure you’re confident who your brand’s target audience is, what your USP is and have a link to your website ready. These things will help to focus what you write.

1- Keep your Instagram bio short and to the point

Instagram allows you 150 characters for your bio, so every letter and every emoji counts. Get to the point, cut out any waffle and be concise.

2- Use relevant keywords and popular hashtags

Keywords and hashtags, on both your bio and image posts, help the right customers to find you and tell the Instagram algorithm what your profile is about, improving discoverability. If you’re not sure which keywords and hashtags to use, check out your competitors and see what they’re doing or use the most popular hashtags in your industry. Hashtagging your location is also great for small business local SEO.

3- Include a snappy call to action (CTA)

Include an enticing CTA that makes viewers of your Instagram page want to engage. ‘Try for free now’, ‘Save 15% here’ or ‘Get an exclusive download’ encourage interaction and help funnel people to your website or newsletter.

4- Remember to link to key pages

The end of your Instagram bio should include a link that people can follow to action your CTA. Include your main website at the very least, but you can also link directly to specific product pages, your newsletter sign-up page or your blog. Instagram allows you to add several links and give each one a title.