How to Write a Review & What to Include
Have you ever written a review for something you’ve bought, a service you’ve used or a holiday you went on? Perhaps you’ve only ever written a review when you’re unhappy and have something to complain about; 1 star out of 5, would not recommend.
Knowing how to write an online review is good knowledge to have, however, whether it’s a positive or critical review you want to pen, and it can really help small businesses improve their products and services. It also helps other customers decide whether the item is the right thing for their needs - how often have you been convinced to buy something based on a good review? This article gives you some helpful notes on how to write a review and lists what to include in a review - whether it’s glowing or not-so-great!
What to include in an online review:
1 - Start With a Good Description of the Product/Service
Describe the physical characteristics of the item, such as size/colour/design.
Was the product well-made, durable and up to your expectations?
What was included in the service you paid for (and what wasn’t)?
Was the product/service good value for money?
2 - Pros and Cons of the Product/Service
What were the best bits about the product/service?
What features impressed you the most?
What’s your favourite part/feature/service?
Which features could be improved?
What about the product/service were disappointing or unexpected?
3 - Evaluate the Product/Service
Did the product work for its intended use?
Did the product work well and were there any problems?
Did the service include everything you expected it to?
Was there anything about the product/service that stood out?
What was your user experience of the product? Did you like it?
Who would benefit most from using the product/service?
4 - Your Recommendation
Would you buy this product/use this service again? And why?
What makes this product/service better or worse than others on the market?
What type of person would appreciate this product/service the most?
Would you recommend the product/service to a friend?
If you need help writing content for your website, social media or marketing materials, or someone to proofread the content you’ve already created, then a copywriter can do that for you - get in touch today and see how I can help!
