10 Tips for Writing a Social Media Bio
As a small business that operates online, your social media bio acts as a storefront for your customers and clients. Not only does it inform people about who you are and what you sell, it can also instil trust in people, inspire people with your brand and compel people to take action. This article looks at the basics of how to write a social media bio for your business or brand to ensure you stand out from the crowd.
Need help writing your social media bios? Whether it’s LinkedIn, Instagram or Facebook, I can help! Send me a message today.
Essential social media bio info to include
Before you begin writing anything exciting, it’s important to have the basics of writing a social media bio in place. Your bio is a great place to tell people:
Your brand name and/or personal name (Louise Petty Copywriting).
Exactly what you sell or provide (Copywriting, Proofreading and Editing Services).
Where you’re based (Harrogate, North Yorkshire).
How customers can get in touch (Via email or instant message).
Your website link (louisepettycopywriting.co.uk)
A clear call to action - CTA (Get in touch today!).
Remember SEO!
Don’t forget that your social media bios can be optimised for search engines, so the keywords and/or hashtags you use in them can help your account get discovered by new customers and clients.
#YorkshireCopywriter
10 top tips for writing a great social media bio
The following ideas will help you write a social media bio that stands out beyond the basic information:
Add a Personal Motto - Include a quote that inspired your business or a phrase that represents who you are and what your values are to give customers an insight into your attitude as a business owner.
Share a Hobby - A personal anecdote can add personality to your bio, especially on the more ‘casual’ social media platforms like Instagram and TikTok. You could share a unique hobby, a pet or something you love.
Include Your Favourite Cultural Reference - Whether it’s a line from a film, book or song, quotes from popular culture can help you connect with customers who share similar interests.
Be Friendly in Your CTA - Make your call to action sound less business-like and corporate by using more relaxed language - Let’s chat! rather than ‘Send me an email’, for example.
Emphasise What You Offer - Be clear about what you are selling and highlight how it’s beneficial to people to encourage them to find out more about you.
Be Relatable - The tone of your social media bio should be friendly, relatable and human to help people connect with you and your business - rather than feel separate from you because your info is too formal.
Keep it Concise - Most social media platforms have character limits for bios, so make every word count by getting to the point and cutting the waffle.
Use Emojis but Use Them Wisely - Emojis can add personality and save space in your social media bio, but use them sparingly and appropriately! Too many can look unprofessional.
Add a Link! - Don’t forget to add a clickable link to your website, portfolio or contact page. Your social media bio is free marketing for your business, so remember to direct people where you want them.
Write In the First Person - Write using ‘I’, ‘my’, ‘we’ and ‘our’ as this sounds more personable and people will want to follow/connect with you as a person, rather than your company as a brand.
