What to Write in Your Email Signature
If you own a small business, your email signature is a great place to advertise yourself to customers and clients, both new and old. When put together well, a professional-looking, on-brand email signature helps to build credibility and will point people towards the links you want them to visit. Below are my top tips for how to write an email signature for your business and what it should include!
What to include in your email signature:
Your first name and surname.
Your job title.
Your company logo.
A link to your company’s website.
Links to your company’s social media profiles.
Any additional contact information (not your email address, they already have that!)
A relevant call to action (e.g. find out more here/click here to buy/download my portfolio here, etc).
Other top tips for writing an email signature:
Make your signature match your company’s branding.
Use the same fonts and colours as your company’s website.
Make sure your links are working and point to the right places.
Use a high-quality logo that isn’t pixelated.
Proofread! Check your grammar and spelling are correct.
Check the formatting - how does it display on desktop and mobile?
Avoid using too many images or links in your signature, as this can cause your emails to be marked as spam by the recipient’s email provider.
