Why Does Your Website Need a Blog?
Top Tips Louise Petty Top Tips Louise Petty

Why Does Your Website Need a Blog?

Does your website have a news page or a blog? Do you update it regularly? If not, why not? Here are 10 reasons why writing a regular blog is vital for your business and why you should start one today!

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10 Simple Ways to Improve Your Website Copy
Top Tips Louise Petty Top Tips Louise Petty

10 Simple Ways to Improve Your Website Copy

A website is prime real estate for your small business and should aim to talk directly to your target audience, capture their attention and persuade them to ‘add to basket - but is it doing what it should? Here are 10 things you can do to enhance your website copy today.

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3 Things a Copywriter Can Do For You Today
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3 Things a Copywriter Can Do For You Today

As a freelance copywriter, I can write words for you or I can take your existing words and quickly transform them from rags to riches. Here are three areas where you could use a copywriter today (plus my fees for each of them!) Do you need help with any of these areas?

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5 Frequently Overlooked Proofreading Mistakes
Top Tips Louise Petty Top Tips Louise Petty

5 Frequently Overlooked Proofreading Mistakes

Sometimes, the mistakes are obvious when proofreading but, more often than not, the errors I come across are those that are very easy to overlook. Here are five common proofreading mistakes that often go under the radar - would you spot them in your content?

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The Etymology of Copywriting
Just For Fun Louise Petty Just For Fun Louise Petty

The Etymology of Copywriting

Why do I proclaim to write ‘copy’ and read ‘proof’? What does that actually mean? In this blog post, I take a quick look at the etymology of five key copywriting and proofreading terms and compare learning grammar to learning magic…

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