12 Things an eLearning Copywriter Can Do
Top Tips Louise Petty Top Tips Louise Petty

12 Things an eLearning Copywriter Can Do

Before going freelance, I spent 12 years as an eLearning copywriter. Hiring a freelance eLearning copywriter (like me!) ensures the training courses and educational content you create benefits from much more than just writing skills. Here are 12 things an eLearning copywriter does as part of their role.

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25 Press Release Ideas: What to Write About!
Top Tips Louise Petty Top Tips Louise Petty

25 Press Release Ideas: What to Write About!

Press releases can be a valuable marketing tool for businesses, as they help get the word out about your organisation and your achievements. Want to write a press release but stuck for what to write about? Here are 25 great press release ideas to get you started!

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Why Does Your Website Need a Blog?
Top Tips Louise Petty Top Tips Louise Petty

Why Does Your Website Need a Blog?

Does your website have a news page or a blog? Do you update it regularly? If not, why not? Here are 10 reasons why writing a regular blog is vital for your business and why you should start one today!

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10 Simple Ways to Improve Your Website Copy
Top Tips Louise Petty Top Tips Louise Petty

10 Simple Ways to Improve Your Website Copy

A website is prime real estate for your small business and should aim to talk directly to your target audience, capture their attention and persuade them to ‘add to basket - but is it doing what it should? Here are 10 things you can do to enhance your website copy today.

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5 Frequently Overlooked Proofreading Mistakes
Top Tips Louise Petty Top Tips Louise Petty

5 Frequently Overlooked Proofreading Mistakes

Sometimes, the mistakes are obvious when proofreading but, more often than not, the errors I come across are those that are very easy to overlook. Here are five common proofreading mistakes that often go under the radar - would you spot them in your content?

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